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BlurayDaily.com
A leading Blu-ray movies online magazine
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Blu-ray Daily is the UK's leading movie news and reviews site dedicated solely to the cutting-edge Blu-ray Disc format that enthusiast film fans love.
Launched in July 2009, BlurayDaily.com marked Kikizo's move into broader entertainment space. The destination is aimed at avid film enthusiasts and fans of the cutting- edge Blu-ray movie format - one of the fastest-growing, most desirable audiences in consumer entertainment.
The launch also signalled the beginning of Kikizo's new growth strategy to create entertainment and gaming destinations, which address valuable gaps in the market and unite communities of key interest to media buyers.
It offers a valuable, high disposable income demographic, in an area that's criminally undercatered to online - and the impressive growth rate of Blu-ray means the format is fast becoming a mass-market proposition.
See also: BRD launch article and BRD launch PR
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