We've crammed a lot into 15 years

See also: Visual timeline of highlights (2003-2011) celebrating the best of "Classic Kikizo".

1996 - Adam Doree creates a fanzine print title 'SSCM' and hooks up with EMAP to help promote it, while gaining experience at CVG Magazine and The Daily Mirror.

1998 - The 'Internet' is pretty much taking off now and the fanzine is excitedly developed into an original games website called SegaWeb. A sales and marketing deal is signed with IGN.com / Imagine Media in California.

1999 - SegaWeb grew to around 800,000 users in one year, attracting commercial interest, new possibilities and hidden challenges.


Team Gamerweb UK - 2000

2000 - Company is incorporated and £1m venture capital funding secured from Durlacher (now Panmure Gordon) and other investors to grow the business.

2001 - Site expands into a popular US-centric games network, GamerWeb, which peaked at 1.2 million users and over 35 staff with offices in London, the US and Tokyo.

2002 - GamerWeb is acquired by sister company Hi2 (now Telecoms TV) and redeveloped by the new owners into a live TV show on Sky.

2003 - Adam decides to start from scratch and launches Kikizo, a game site that also covered movies and 'babes' originally. The site is self- funded and excels at video content, before many competitors started doing video.

2004 - Kikizo wins a contract publishing deal with AOL UK, providing news and features for the portal's highly popular gaming channel. Kikizo is profiled on UK TV's Sky One.

2005 - Groundbreaking interviews with 'untouchable' executives like Satoru Iwata, as well as ongoing HD video content, establish Kikizo as a serious destination for gamers.


Team Kikizo - E3 2005

2006 - Kikizo sees all-time traffic high with a world-first hands-on with PlayStation 3 - months before its official playable debut at E3 [VIDEO].

2007 - The web's most detailed GTA IV coverage is published on the site. Kikizo relocates to Leicester Square, London's entertainment capital. Kikizo staff become regular guests on UK TV's "Games Night".

2008 - Kikizo is relaunched - staff celebrates ten years since the launch of the site that started it all. Kikizo is nominated for a Games Media Award for 'Best Games Website'.
March 2009 - Kikizo reveals its newly upgraded partnership with AOL, with the launch of casual games site Flytrap. Kikizo manages AOL Games in the UK, France and Germany.

July 2009 - Kikizo announces a new in-house site, Blu-ray Daily. The new strategy attracts media interest.

October 2009 - [PR] Kikizo relaunches, rebrands as Video Games Daily. Four new brands are launched at the same time: FPS Gamer, VideoGameTV, LevelSkip and Gaijin Gamer. A new corporate site, Kikizo.biz, is also launched.


Team Kikizo - Christmas 2009

April 2010 - Kikizo signs a new content deal with Green Man Gaming, a video games retailer whose patent for digital game trade-ins makes it unique to gamers.

October 2010 - Kikizo's AOL contract is again upgraded. The company now manages AOL Games in the UK entirely, reporting to AOL's media directors. A relaunch of the UK Games.com portal is undertaken.

November 2010 - Kikizo wins a new publishing deal, this time with Bee.com, a new entertainment retailer from the minds behind the success of Play.com and The Hut.

February 2011 - A new creative solutions department is launched and eventually integrated right here into Kikizo.biz.

June 2011 - An agreement is reached for a third party to acquire the four new game brands Kikizo launched in 2009.

July 2011 - Kikizo is reborn as brand new entertainment lifestyle blog, proudly bearing the site's original name. Video Games Daily ("Classic Kikizo") gets a special showcase archive highlighting the best bits. Kikizo.biz is also relaunched.



September 2011 - Adam signs a new deal with IGN Entertainment, the company he first worked with 13 years ago. The new deal sees him appointed as Director of Business Development, International [More info]
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